re:member milestones
re:member group is proud of where it's been, and the success it's seen. Peruse our brief and exciting history, enjoy our company milestones and get a glimpse as to where we're going. We appreciate you joining us in our journey!
2002: WAM Advertising & Marketing was incorporated as an affiliate company of the Walser Automotive Group. The purpose of the company is to develop the Walser Car Club, Walser’s first loyalty initiative. The Walser Car Club seeks to differentiate dealerships from their competition, by giving customers the opportunity to become Members of an exclusive “club”. Initial club benefits are discounts on gas and car rentals.
2003: Paul Long is hired as President of WAM Advertising & Marketing.
re:member group, llc is formed and spins off from the Walser Automotive Group. Owned by Randy McPherson and Paul Long, the purpose of the re:member group is to assist our clients with building a loyal customer base. re:member group retains the Walser Automotive Group as a client, and the two parties still maintain a strong relationship today.
2004: re:member group retains its second and third clients in Wisconsin. re:member group begins the build of a robust loyalty marketing database, BEDROCK®, which allows clients to award points to Members, track Member engagement and allow points-earning opportunities external to the client.
re:member group’s business model evolves from building branded “show-your-card-and-save” programs to include the ASPIRE® program, providing the ability for clients to establish their own “currency” in the form of points. Points programs lock Members into future purchases.
re:member group builds the ROVER® Mall network, the first of many client-branded online Malls, allowing our clients’ Members to earn Rewards points through over 400 major online merchants. ROVER also allows constituents to “give-back” to non-profit organizations for the purchases they make.
re:member group launches it’s “shop-to-donate” sites. Retains several non-profit organizations as clients who want to raise funds through Constituents’ online shopping habits.
2005: re:member group retains its fourth automotive client, located in Indiana.
re:member group establishes APEX®, and expands its discount merchant partner base to over 160,000 participating merchants through a long-term exclusive strategic license agreement
2006: re:member group develops the Infinity Grid® model to help organizations build a loyalty marketing plan for capturing and retaining customers for life.
2007: re:member group completes its most productive year on record, building 20 loyalty individual customized loyalty programs.
re:member group retains as a client the largest privately-held automotive group in the U.S., to design and develop branded loyalty programs for 10 of its most profitable dealerships.
re:member group retains as a client the Browning automotive group in Cerritos and Victorville, California. re:member group builds two side-by-side loyalty programs utilizing BEDROCK, ASPIRE and APEX.
re:member group retains Superior Automotive as a long-term client to build and manage their dealer group’s loyalty program with BEDROCK, ASPIRE and APEX.
re:member group signs a long-term licensing agreement with Omniture (now Adobe) and builds Omniture’s first-ever database reporting tool. SHADOW®, re:member group’s new reporting services product, allows clients to track real-time their Members’ activity, bringing to life closed-loop marketing between web visits and service, sales and merchant activity.
2008: Anticipating the economic downturn, re:member group completes a major repositioning, ensuring long-term, sustainable growth.
re:member group signs a long-term licensing agreement with Gold Lasso, adding to its list of arsenal ARROW® dynamic email services.
re:member group retains Frank Leta Automotive Group in St. Louis Missouri to build a dynamic loyalty points program utilizing the Aspire platform.
Capstone publications retains re:member group to design a first-ever loyalty program for librarians. Capstone marks re:member group’s first client in the book publishing industry, legitimizing re:member group loyalty consulting services division. re:member group’s Program Design Methodology assists Capstone to track Member Value and KPI’s.
2009: re:member group completes its most profitable year-to-date.
Capstone Publishing retains re:member group to build and manage its Capstone Rewards program. This marks a major milestone, as re:member group’s BEDROCK® database is proven as an industry-leading loyalty marketing database.
re:member group enhances BEDROCK to include Member Benefits, and launches a new Car Wash benefit for Walser Automotive’s best customers. Member Benefits deepens the trackability and Customer Value indicators to Clients.
2010: re:member group launches its first international loyalty program for Raintree Publishing Company in the U.K.
re:member group launches its second International loyalty program for the Ken Shaw Automotive Group in Toronto, Canada.
Heinemann-Raintree Honors Club, re:member group’s third loyalty program for a Publishing Company client, is launched.