Speakership Announced:

Paul Long at the 2011 Internet Sales 20 Group

Minneapolis, MN. – February 23 2011 – Loyalty Marketing expert and re:member group (www.remembergroup.com) President Paul Long begins his 15th year Loyalty Marketing by speaking at the 2011 Internet sales 20 Group in Philadelphia, PA., on best practices for building and maintaining a successful loyalty program.

The 2011 Internet Sales 20 Group  (www.internetsales20group.com) will be held March 21-23 at Philadelphia’s Center City.  Mr. Long’s workshop, “Loyalty Marketing in a Digital World,” is designed to help dealers plan their growth by building a loyalty program that motivates action.

“I’m excited to help dealerships increase their repurchase loyalty, service loyalty and overall profitability,” said Mr. Long. “Dealers will learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs increase bottom line up to 85%.”

Mr. Long’s workshop will cover what customer loyalty programs are and dispel five major myths about them. From his experience in building national loyalty programs in multiple verticals, Mr. Long will share what makes a loyal customer and why dealerships want them. He will also provide valuable tips to help dealerships build a loyalty program that will create and keep customers for life.

Loyalty allows dealerships to reap the benefits from customers' ongoing relationship to the dealership: increased car sales and fixed-operations gross profit, increased customer traffic and the importance of improving retention with today’s buyers.

About re:member group.

re:member group (www.remembergroup.com) powers the platform for some of the best loyalty programs for small- to mid-sized organizations. re:member group's BEDROCK®, ASPRE®, APEX® and ROVER® Solutions have assisted companies differentiate their brand and increase revenue since 2003. re:member group is a privately owned company.