re:Newsletter Archive
It pays to remember, but it's easy to forget. That's why we've archived our eNewsletters below. Looking for something not featured below? Contact us and we'll find it for you.
Net Promoter and the Golden Rule
December 20, 2011
Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group). The main premise of Net Promoter stems from the Golden Rule: treat others the way you want to be treated. More »
The Ultimate Question and the One Number You Need To Grow
November 15, 2011
If you are asking whether customers are satisfied with your service—you’re asking the wrong question. If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your competitors. So don’t grow your number of satisfied customers. Grow your fan base. More »
Using Social Media to Foster Your Customer Relationships
October 25, 2011
Unless you’ve been in a cave for the last 4 years, you’ve heard the term “social media”. Chances are it conjures different ideas depending on who you are. If you’re a grandparent (Facebook’s largest growing demographic is women over 55) , it may be a great way to check out pictures of your grandchildren who are living far away. If you are in school, it may be a great way to keep up and gossip about the latest topic or trends. I personally use it to keep in touch with old friends, classmates, and family. If you’re a business, however, things get a little murky. More »
Does your loyalty program need to go back to school?
September 20, 2011
If you’re not rewarding your customers with the right incentives to get them back in your dealership, you could be missing out on some big money More »
Do your customers connect with your dealership daily? They could.
August 23, 2011
Summer’s winding down, and you’re celebrating the last hurrah of the season by going on a family trip. Soon you’ll be packing up the van, grabbing some jerky at the gas station, and heading to the cabin (or lake house, or cottage, whatever you might call it). You know these trips can be a great way to unwind, and reconnect with your family, but it can also be a big hit to people’s wallets. You probably already utilize a few programs to save on hotels and dining when you go on vacation, or better yet banking points toward future trips. But do you provide your customers with such perks? More »
Discounts in the Dog Days of Summer
August 23, 2011
Summer’s winding down, and you’re celebrating the last hurrah of the season by going on a family trip. Soon you’ll be packing up the van, grabbing some jerky at the gas station, and heading to the cabin (or lake house, or cottage, whatever you might call it). You know these trips can be a great way to unwind, and reconnect with your family, but it can also be a big hit to people’s wallets. You probably already utilize a few programs to save on hotels and dining when you go on vacation, or better yet banking points toward future trips. But do you provide your customers with such perks? More »
Are You suffering From Analysis Paralysis?
July 19, 2011
How much do you spend in advertising efforts per month? If you’re an auto dealer, how much do you spend per vehicle? Industry experts say that Auto Dealers spend approximately $30,000 per month on advertising, and that equates to about $500 per vehicle sold. Wow. That’s a lot of money on advertising. Do you know what your ROI is on the money you’re spending? Probably not. More »
What Makes Customers Loyal?
June 23, 2011
At a recent school board meeting, Members of the Board were lamenting that their enrollments were decreasing. In the public and private school system, enrollments drive everything—most importantly state revenue. In looking at their income statement, it didn’t add up—every category was making money, so (for the time being) financially they were in good shape. However, continued attrition was threatening to place them in a difficult financial position for the next year. More »
Build a Loyalty Program that Drives Value
May 19, 2011
Double Dipper: [duhb-uh l - dip-er] –noun. Informal. A person or thing that earns points from one Loyalty Program while collecting points from the same or different loyalty program, especially to accelerate points-earning opportunities toward an award. a. Gamer [gey-mer] More »
Join the re:member group at the 10th Digital Dealer Conference
April 14, 2011
The 10th Digital Dealer Conference in Orlando, Florida is just around the corner. This conference truly focuses on the forward-thinking dealership, and we’re excited to be a part of this innovative event More »
What is your Great Differentiator?
March 17, 2011
When I was in fourth grade, one substitute teacher asked the class, "if you owned a store, what could you do to give your customers really good service?" More »
Are You Incentified?
February 24, 2011
If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? More »
NADA is Right Around the Corner
January 19, 2011
If you’re like me, my guess is that you’re getting pretty excited as you gear up for the NADA Convention and Expo in San Francisco this February 5-7. I love the expo. It’s an opportunity to see old friends, meet new ones, learn the latest trends, network, and do some business. More »
Your Loyalty Program Should Focus on Enrollment before Engagement
December 16, 2010
Loyalty Programs, when executed properly, are highly profitable for organizations. The programs we build and manage for our clients yield as much as, and sometimes more, than a $20 ROI. Our mature programs are responsible for 20 car sales per month per dealership on average, as well as a high percentage of service revenue. More »
It’s Simple: Build Relationships With Your Customers
November 18, 2010
If you stuck around for the final General Session at the 9th Digital Dealer Conference in Las Vegas on October 14, you may have heard Mike DeCecco (Dealer.com) and Kevin Root (DriverSide.com) opine about the state of the Automotive Dealer Industry. More »
Indicators of Loyalty
October 21, 2010
Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases. In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit drivers in their own right. Little profit is made on the sale of the first vehicle. Dealerships must rely on repeat service and additional vehicle sales to make the customer lifecycle profitable. More »
What Is A Loyalty Marketing Company And What Can It Do For Your Bottom Line?
September 17, 2010
Lately, it seems like every marketing/advertising company on the planet is claiming expertise in harnessing the power of loyalty marketing. Really, from our perspective, it makes a lot of sense to make an attempt to align yourself with the concepts involved in loyalty marketing. More »
Building Customer Loyalty -- One Member at a Time
August 17, 2010
Frank spends less than $100 in net costs for his reward program for Donna’s business, and gained a long-term customer. Find out how. More »
What's Your Customer Value Proposition?
July 21, 2010
What do I get for staying loyal to your organization? Have you ever heard that? Maybe, maybe not. But customers are thinking it all the time. Shrewd customers can quickly tally a Pros/Cons list in their heads, and determine why they should do business with you instead of your competition. The good ones will even calculate the Value Proposition. More »
Loyalty Among Youngsters
June 30, 2010
With customer loyalty and retention marketing as our prevailing area of expertise, re:member group offers a wide range of marketing services to our clients. We design, build and manage some of the industry’s most successful recognition-based loyalty programs for a variety of clients. More »
Three Steps to Building a Loyalty Program
May 25, 2010
Let’s say you’re ready to start building a loyalty program for your organization, but you’re not quite sure where to start. Read below for an overview on how to formulate a high-level plan for your organization’s loyalty program. More »
Customer is Always Tight
March 31, 2010
There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right”. Is this true? More »
Do you have Satisfied Customers or Customers For Life?
February 11, 2010
We make customer loyalty simple, allowing you to focus on what you do best. Choose any of our fully customizable loyalty solutions. More »
Is your Dealership Missing the Point?
February 1, 2010
Is your dealership missing the point? Now more than ever it is critical to retain customers and market share. That is why NADA’s Auto Exec magazine recommends starting a loyalty program as their number one tip for increasing fixed ops revenue. More »
Putting a Lid on Customer Loyalty
January 26, 2010
Since we are in the business of loyalty marketing – and indeed it is our only business – we are constantly on the lookout for best practices and case studies about how businesses or organizations are rewarding their customers and how the business in turn earns its own reward. More »
Customers really don’t become customers until they have bought from you at least twice
January 12, 2010
One of our current clients, Frank Leta in St. Louis, understands those words. They have been very successful and very deliberate when it comes to attracting – and retaining – customers. More »
It’s Truly a Rat Race
January 4, 2010
One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar presses. More »
Customer Partnerships Create a Better Future For Both Parties
December 28, 2009
Ok, we admit, the subject line is a bit high-minded. And that's not a bit surprising considering the source of it is Dr. Emmett Murphy, New York Times best-selling author of "Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times." More »
Up In The Air
December 22, 2009
Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. More »