re:Newsletter Archive
It pays to remember, but it's easy to forget. That's why we've archived our eNewsletters below. Looking for something not featured below? Contact us and we'll find it for you.
Building Customer Loyalty -- One Member at a Time
August 17, 2010
Frank spends less than $100 in net costs for his reward program for Donna’s business, and gained a long-term customer. Find out how. More »
What's Your Customer Value Proposition?
July 21, 2010
What do I get for staying loyal to your organization? Have you ever heard that? Maybe, maybe not. But customers are thinking it all the time. Shrewd customers can quickly tally a Pros/Cons list in their heads, and determine why they should do business with you instead of your competition. The good ones will even calculate the Value Proposition. More »
Loyalty Among Youngsters
June 30, 2010
With customer loyalty and retention marketing as our prevailing area of expertise, re:member group offers a wide range of marketing services to our clients. We design, build and manage some of the industry’s most successful recognition-based loyalty programs for a variety of clients. More »
Three Steps to Building a Loyalty Program
May 25, 2010
Let’s say you’re ready to start building a loyalty program for your organization, but you’re not quite sure where to start. Read below for an overview on how to formulate a high-level plan for your organization’s loyalty program. More »
Customer is Always Tight
March 31, 2010
There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right”. Is this true? More »
Do you have Satisfied Customers or Customers For Life?
February 11, 2010
We make customer loyalty simple, allowing you to focus on what you do best. Choose any of our fully customizable loyalty solutions. More »
Is your Dealership Missing the Point?
February 1, 2010
Is your dealership missing the point? Now more than ever it is critical to retain customers and market share. That is why NADA’s Auto Exec magazine recommends starting a loyalty program as their number one tip for increasing fixed ops revenue. More »
Putting a Lid on Customer Loyalty
January 26, 2010
Since we are in the business of loyalty marketing – and indeed it is our only business – we are constantly on the lookout for best practices and case studies about how businesses or organizations are rewarding their customers and how the business in turn earns its own reward. More »
Customers really don’t become customers until they have bought from you at least twice
January 12, 2010
One of our current clients, Frank Leta in St. Louis, understands those words. They have been very successful and very deliberate when it comes to attracting – and retaining – customers. More »
It’s Truly a Rat Race
January 4, 2010
One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar presses. More »
Customer Partnerships Create a Better Future For Both Parties
December 28, 2009
Ok, we admit, the subject line is a bit high-minded. And that's not a bit surprising considering the source of it is Dr. Emmett Murphy, New York Times best-selling author of "Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times." More »
Up In The Air
December 22, 2009
Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. More »