Complete metamorphosis
Client: BlueFlame 6
Initiative: Fully branded loyalty programs
Objective: Rebrand, redesign and repackage 15 dealer corporate identities while simultaneously launching individual loyalty programs.
Solution: BlueFlame6 was preparing to launch the most advanced loyalty programs in the automotive industry for Van Tuyl, the largest privately-held automotive group in the U.S. Van Tuyl decided to change everything about each dealership’s brand at once: from the dealership logos to individual consumer brochures and their web sites. They needed a loyalty marketing firm with breadth, flexibility, and experience. And they wanted to do roughly a year's worth of work in nine days. The re:member group delivered.