Get your kicks on route 66
Client: Browning Auto Group
Initiative: Browning & Valleyhi Car Clubs
Objective: Develop a brand-building loyalty program for two individual dealer groups.
Solution: Utilizing re:member group’s design services, we redesigned Browning & ValleyHi’s corporate identity, then set out to create a loyalty program around the new identity. Built on the Bedrock platform, we identified our client’s best customers, and marketed to various segments. The Shadow platform assisted our client in determining the effectiveness of their marketing initiatives.