Create lifetime loyalty
Client: Don Johnson Automotive Group
Initiative: Don Johnson Rewards
Objective: Design a Loyalty Program & develop partnerships to fit Don Johnson’s folksy image.
Solution: The annual Don Johnson Rewards elite credentials kit is designed to communicate elite-level benefits to its most loyal members. The re:member group was challenged with the task of designing the Member cards and finessing the kit’s components to increase appeal and improve readability. re:member group also took responsibility for managing kit fulfillment in a short timeframe. Striking photography and an innovative brand resulted in an extraordinary credentials kit.