The do-it-yourselfer
Client: Frank Leta Auto Group
Initiative: Leta Loyalty
Objective: Build upon Frank Leta’s loyalty initiatives with a points program.
Solution: Frank Leta Auto Group knows about customer loyalty. When they found the re:member group, they were clear on what they wanted to continue to capture their already-loyal customers. Leta wanted a points program, and re:member group’s Aspire® platform fit the bill for what they were looking for. Robust and simple all at once, Frank Leta Auto Group is able to manage their program on their own through Compass®, our customer interface.