As eternal as a tattoo
Client: Mills Automotive Group
Initiative: Mills Advantage
Objective: Develop a business model to capture customers for life.
Solution: An approach as counter-culture as the company. The Mills Automotive Group isn’t anyone’s typical client. They approached re:member group with an idea so revolutionary, the owner had it tattooed to her body. We developed the Infinity Grid®, a new business model to capture customers for life. Mills’ loyalty program, web site, and literature evolved naturally to express their philosophy. Built on the Aspire® and Apex® platforms, Mills Advantage revolutionizes customer loyalty in their market.