A jolly good copy cat
Client: Raintree Publishers
Initiative: Raintree Rewards
Objective: Go international with Aspire®.
Solution: Raintree is Capstone’s sister company in the U.K. Based on the success of Capstone Rewards, Raintree requested a me-too product for their customers across the pond. re:member group developed and manages Raintree Rewards, where Member-Librarians can earn points toward future Raintree titles, offering unrestricted earning and redemption potential. The Program is easy to navigate and allows the Client to segment all their customers (Members and Non-Members) to market to them accordingly. Raintree Rewards allows Members to maintain stored profiles and preferences, receive email communications for what is important to them, and special offers. With re:member group’s Shadow® reporting suite, Raintree can gauge the effectiveness of its loyalty campaigns in real-time.