Earn points toward your next vehicle

Client: Walser Automotive Group

Initiative: Walser Rewards

Objective: Build an industry-leading loyalty program to reduce attrition, increase lift in spend, and increase customer acquisition.

Solution: re:member group developed and manages Walser Rewards, an industry-leading, tiered loyalty program where Members can earn points toward their next vehicle by completing service at our Client’s organizations and by shopping online at over 400 retail merchants. Car-buying Elite Members receive special Dealer Benefits and discounts at over 200,000 nationwide brick & mortar merchants when they show their Walser Rewards Elite Membership Card at the point of purchase. Discounts merchants include gas, car washes, restaurants, golf and travel. Walser has seen an 8% increase in customer retention, a 39.8% increase in customer spend among Members versus non-Members, and a 7.5% increase in new customers as a result of their rewards program.