Among many, one of the most effective ways of doing this is through loyalty programs. So if you are asking what an automotive loyalty program is, that's a formal strategy intended to reward customers.

Loyalty programs are on the rise. Companies utilizing rewards programs are at the top of their game. But – what is a loyalty program?

Email marketing is alive and well, and can be extremely effective when done right. If you own a car dealership and are thinking about revamping your automotive email marketing campaign, try these savvy tips.

Even satisfied customers defect to the competition. What does it take to retain those satisfied customers?

Our customers told us they were satisfied, so where did they go? Why did they leave?